Regardless of whether or not you're a fan of his music, Khaled managed to tap into a younger fan base using a somewhat novel approach of the power of positive living. While his hip-hop contemporaries were sharing risque Snaps with scantily clad women and bottles of champagne in mansions, Khaled was cultivating a congregation of followers who liked his "major key" life advice, appreciation for his blessings, and mostly mundane existence through every day acts of watering his plants and trying to lose weight on a treadmill. Khaled found a way to project this image of a "rich every man" us ordinary people tend to appreciate among the elite.
In the business world, other brands have experimented with Snapchat as well, such as McDonalds, Taco Bell, and others mentioned in this Fast Company article. Of particular interest is the fact that many of these companies realized they would do better with a famous Snapchat representative, rather than just Snapping pics of their products.
The success of Snapchat in business has made me wonder: Does Snapchat have a place in education? If so, what is it?
I have too wondered whether Snapchat has a place in education. I have seen where people will share snaps of projects they are working on which can be educational to an extent, but I cannot really think of how Snapchat can be blended into education. Possibly using the snapmap feature to explore different areas of the world? What do you think?
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That sounds like a good use of the SnapMap. I was thinking perhaps it might even be good for a scavenger hunt.
DeleteGreat post! He definitely capitalized off of this and leveraged social media for his brand. From his snaps of "Ben's How's Business? Boomin'." to the social media phenomenon delivered in realtime, which is the boundless love for his son, Asahd. I believe that even as braggadocio and self-absorbed as he comes off, there's a certain sincerity in his delivery. This leads me to believe that authenticity needs to be factored in attaining an audience.
ReplyDeleteI agree, Miguel, he has come across as very sincere which could be an essential part of his "perfect snap" formula. It would also explain why it's hard to watch corporate snaps for products, as well. You might as well be watching a commercial!
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